'Designed for Modern Consumers, the TVS Ronin is a Lifestyle Choice': Vikas Sikka

The introduction of the TVS Ronin marks a significant milestone for TVS Motor in Nepal. The Ronin underscores the company's dedication to offer enthusiasts and the wider biking community a modern-retro motorcycle loaded with cutting-edge technology and connected features.

Developed from scratch, the TVS Ronin boasts a 225.9cc single-cylinder, oil-cooled engine, delivering 20bhp of peak power and 19.9Nm of peak torque. The motorcycle comes with many firsts in terms of technology and convenience features like Dual Channel ABS, Rain & Urban ABS Modes, Glide Through Technology (GTT), and a digital cluster with Bluetooth-enabled TVS' SmartXonnect.

In a quick conversation with Nepal Drives, Vikas Sikka from TVS Motor Company discusses how the TVS Ronin is set to revolutionize the riding experience through its seamless integration of style, technology, and lifestyle.

How does the TVS Ronin position itself in the market? 

The Ronin marks TVS’ entry into the premium lifestyle motorcycle segment. The TVS Ronin is meticulously crafted with the contemporary consumer in mind, specifically targeting young, spontaneous riders. The Ronin seamlessly combines cutting-edge design with advanced technology, offering a connected biking experience featuring navigation assist, voice assist, and other innovative features. Examining the TVS Ronin's design language reveals a fusion of a retro aesthetic with modern trends. The  Ronin is not merely a mode of transportation but a lifestyle choice.

Are there any particular marketing strategies tailored for the TVS Ronin?

In conjunction with the TVS Ronin, we have introduced the TVS Ronin Cult experience program, designed to celebrate culture, lifestyle, and travel. Our commitment extends to organizing community rides, meetups, and other customer-centric activities exclusively for TVS Ronin enthusiasts.The Ronin's true essence is best appreciated through first-hand experiences by our customers.

Is TVS prepared to challenge the established norms set by other motorcycles in Nepal?

At TVS, our approach centers around prioritizing the consumer's needs during product development. The Ronin stands out as the ideal offering to tap into the lifestyle segment. Unlike being limited to urban riding, the Ronin is equally well-suited for highway journeys, showcasing remarkable versatility. Whether commuting from home to the office or embarking on a weekend getaway, the Ronin proves to be a motorcycle ready to match any mood or occasion.